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Orvis enjoyed fishing and sold fishing tackle and rods in his first catalog sent to prospective buyers before the American Civil War. The company in continues to sell fishing equipment, as well as household furnishings, sporting equipment, furniture, dog bedding, clothing for outdoor sports and luggage. General merchandiser Sears began operations in with Richard Sears' "Book of Bargains" that featured sporting goods, firearms, sewing machines, jewelry, clothing and bicycles.
Later catalogs, called the "Wish Book" and the "Big Book," expanded the company's mail-order offerings. Sears today continues catalog sales, as well as online merchandising. Other general merchandisers offering mail-order service in include J. Both companies offer a full range of merchandise, including clothing, housewares and gift items. The general merchandisers feature a variety of goods and products not readily available at local shopping venues. Burpee, founded in in Philadelphia by W.
Atlee Burpee, mailed more than a million mail-order catalogs in The company in , operated under the directorship of George Ball, Jr. Jackson and Perkins, established in by Charles and A. Jackson, started operations selling strawberry and grape plants. The firm added roses and a mail-order catalog branch in after merchandising success at the World's Fair in New York City.
The firm reported sales in of more than 2 million roses and various other plants sold through mail-order operations. Popular garden and seed catalog companies also offer items not normally available at retail outlets. Lee Grayson has worked as a freelance writer since Skip to main content. Shop by Product Category. Enjoy shopping for new, unique, and interesting products from our members and other direct marketing companies.
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